Social Media Utilities

Free Social Media Marketing Toolkit for Small Businesses

Do your own social media marketing with free tools for scheduling, content ideas, design, hashtags, chat, influencers and video editing.

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Oct 28, 2026
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1. Schedule posts

Buffer, Metricool, Later, Zoho Social, Hootsuite

2. Find content to share

Feedly to follow industry news, Flipboard for topics, BuzzSumo to see what gets shared, AnswerThePublic for questions customers ask.

3. Design posts

Canva, VistaCreate, Adobe Express, GIPHY for GIFs.

4. Engage customers

tawk.to adds free live chat to your website. Manychat auto-replies to Instagram and WhatsApp messages.

5. Hashtags and keywords

RiteTag for hashtag ideas, Keyword Tool for what people search on YouTube and TikTok.

6. Organise the work

Trello, Notion, Asana, ClickUp, Slack.

7. Work with influencers

Check any account's growth on Social Blade and audience quality on HypeAuditor before you pay for a post.

8. Edit video

CapCut or InShot on your phone, Clideo and Kapwing in the browser, Lumen5 to turn articles into videos.

A simple weekly routine

  • Monday: collect 5 ideas from Feedly and AnswerThePublic
  • Tuesday: design a week of posts in Canva
  • Wednesday: schedule them in Buffer or Metricool
  • Daily, 10 minutes: reply to comments and messages
  • Friday: check which post did best and make more like it